Data, analytics and business modelling

Mike Swordy

Data strategy, analytics engineering, BI, data science, and the practical work of turning data into better decisions.

About Mike

Essays

Thinking in public

Essay 01

Analytics Engineers: We've been Modelling the Wrong Thing

You're asked to investigate one number, then disappear into a rabbit hole of lineage and SQL you didn't write. Inherited models look tidy from far away and tangled up close. A metric disagrees with another system; you tr...